Your first $10M, without the white noise.
Start-up services for the journey to $10M. Back office, forecasting, funding and senior support, built by operators who have helped grow businesses from zero to $100M+.
You did not start a business to run a back office.
Every start-up walks the same road at a different speed. Get the foundations right. Fund the build. Put a back office behind the growth. Bring in senior heads when the decisions get heavy.
We have walked it from the inside: scrappy early days, tight cash cycles, and the decisions that mattered. We work with founders across agritech, SaaS and software, and deep tech products and services.
To your customers and your investors, we feel like part of your team. We understand what early-stage companies need to build momentum without burning out.
And when you outgrow us and hire in-house, that is the plan working. We help you hire well, hand over properly, and keep the IP inside your business.
The stuff that steals your week, and what we do about it.
The 2am back office
You close the laptop after invoices, payroll and GST, and the actual work starts again tomorrow.
Take the whole back office: bookkeeping, payroll, invoicing, compliance. You get your evenings back.
Cash flow whiplash
A great month, then a GST bill, then provisional tax you forgot was coming.
A rolling cash flow forecast with tax set aside as you go. No more surprise letters.
Pricing on gut feel
Busy but not banking much. You suspect some work loses money, but you cannot prove which.
Margin clarity by product, service and customer. Then pricing backed by evidence, not nerve.
The first hires
You need help, but which role actually moves revenue or operations first, and what should it pay?
Hires designed around what drives the business forward, not bums on seats. Payroll and the people basics, done right the first time.
Slow payers
Revenue on paper, nothing in the bank, and chasing your own customers feels awkward.
A debtor rhythm: clear terms, invoicing discipline, and follow-up that is not you.
Tool sprawl
A shoebox, three apps and a spreadsheet named FINAL_v7. Nothing talks to anything.
One clean system, set up to still fit at ten times your size and ready for today's AI tools.
Raising money blind
Investors ask for numbers you do not have, in formats you have never seen.
Raise-ready forecasts, a tidy data room, and investor updates that build confidence.
Runway guesswork
Decisions made off the bank balance, because there is no forecast you actually trust.
Burn and runway you believe, with scenarios tested before you commit.
Four stages. Join wherever you are.
Start: foundations that hold
Company structure, shares and ESOP headroom set up right the first time. GST, payroll and tax registrations done properly. One clean system that still fits at ten times your size, ready for today's AI tools.
Fund: money for the build
The R&D funding map and grant sequencing, then capital raising: a story investors back, numbers that survive diligence, and a plan for the money after it lands. Non-dilutive first, investor money on your terms.
Build: a back office that scales
Bookkeeping through to board pack. Payroll, HR basics, invoicing, payables and compliance. Forecasting and runway you actually look at.
Scale: senior heads on call
Fractional CFO and COO support for pricing, capacity, investment decisions and capital raising. Experience on tap when you need it, not a bum in a seat.
Building something genuinely new? There is government money for it.
Most founders leave some of it on the table. We wrote the full guide for What Founders Want: every pot, the deadlines that matter, and the traps that catch good claims.
The R&D Tax Incentive returns 15% of eligible R&D spend, offset against tax or refunded within limits. Needs $50k+ of eligible spend a year.
Loss-making start-ups can cash out up to 28% of R&D tax losses now rather than carrying them forward. Repayable later, so it is modelled before it is claimed.
An interest-free government loan bridging up to 80% of the expected credit during the year, so the cash arrives when the spend happens.
Co-funds 40% of eligible costs up to $400k for businesses new to R&D. A separate track with its own rules, applied for before you start.
We wrote the full R&D funding guide for What Founders Want. Ask us, and we will walk you through the whole map.
General information only. Eligibility is decided by Inland Revenue and MBIE.
Growing steadily at $2M to $5M? You need an experienced growth partner.
Someone who has been in businesses, not just advised them. Experience and execution across customers, people, systems and cash: projects delivered, decisions made, and your time handed back.
A pricing review, a systems change, a big decision that deserves an experienced second pair of hands. Scoped, priced, done.
A monthly rhythm with someone across the whole business who keeps things moving, holds the plan to account, and frees up your time.
Customers, people, systems and cash treated as one system, because in a business your size, they are.
Raising? We have done it, from the inside and out.
We have raised from inside companies, sitting in the CFO seat, and run raises from the outside. More than $1 billion of capital and bank raisings, with clients across agritech, SaaS and software, and deep tech products and services.
A financial model that holds up, a tidy data room, and unit economics you can defend in the room.
Support on investor questions, scenario impacts and term sheets, so you negotiate from knowledge, not hope.
Milestones, burn discipline and investor updates that build trust for the next round. Raising it was the start; using it well is the point.
Already running well? That is exactly when to move.
Plenty of $2M to $5M businesses run beautifully with the founder holding the back office together. The problem is not today, it is the ceiling: every hour on payroll, GST and chasing invoices is an hour not spent on customers, product and the next stage.
The unlock is handing the whole back office to a team that treats it like an operating function, not a filing cabinet. You get the hours and the headspace back. The business gets a foundation that scales.
Money: bookkeeping, payroll, invoicing and payables, GST and tax compliance, monthly reporting.
Foresight: cash flow forecasting, runway and burn tracking, budgets, pricing and margin clarity.
Capital: raise preparation, investor reporting, R&D funding claims, and the discipline to put the money to work well after it lands.
People and process: HR basics, workflow design, systems selection, and the handover plan for when you hire in-house.
Fees
Flexible by design, because start-up cash flow is lumpy. Want a defined price to start? Our Core Accounting plans are fixed and published. We reply within one working day, and we scope work within two weeks. Not sure we have the right experience? Just ask. If we are not the right fit, we will say so and point you to someone who is.
See the Core Accounting plansHourly
Fixed
Retainer
We bring in experts to scale
From $10M the questions change: executive structure, governance, capital strategy, exits. That is our Fractional CFO and COO practice, built for leaders scaling $10M to $100M.
Meet the team that runs $10M to $100MWant a clearer picture of where things stand?
Tell us what you’re dealing with and we’ll suggest the simplest next step.
Book a chat